"New" Mountain Sports Manufacturer - Salewa

A few weeks ago, I was walking down the main thoroughfare in Grindelwald in the Swiss Alps and ducking into a few outdoor shops along the way to see what they had for 2013. One shop that I was surprised to see was the Salewa store, a brand which I had previously seen on a few occasions in China but was skeptical about. Given the chance to talk to a knowledgeable rep, I took the opportunity to ask a few questions.

From my first few encounters with Salewa in Chinese department stores, I assumed that it was an overpriced "outdoor equipage" brand with no real pedigree, a fairly common practice in China. However, the agent in Grindlewald introduced me to Salewa's long German history and innovative products.

Founded in 1935 in Munich, Germany, Salewa's reputation in Europe is well established. With the launch of their American headquarters in Boulder, Colorado, in 2007, Salewa has brought their mountain sport experience to North America. Preceding their recent establishment of a North American headquarters, Salewa has had a strong relationship with the likes of REI, Black Diamond, EMS, Yvon Chouinard (Patagonia), and Doug Tompkins (The North Face) since the 60's and 70's, giving them all the credibility they need.

Of the Salewa products that I saw in Switzerland, the most noteworthy was their footwear.

Salewa MTN Trainer with "Salewa Y"
ankle and heel support technology

The representative was very helpful in explaining Salewa's "3D System Evo" lacing and heel support system, which is supposed to give a blister-free experience every time, and "3F System" for added flexibility.

Salewa offers lines of smart looking shoes and boots equipped with Gore-Tex and Vibram technology for:

• Mountaineering
• Winter Trekking
• Alpine Approach
• Tech Approach
• Hike Approach

As our writers continue to familiarize themselves with Salewa, we will continue to let you know what we learn about this "new" name. Leave us a comment and let us know what you've thought about your experience with Salewa and their products.